How to Think Rich Before You Get Rich

Success with money doesn’t start with your wallet — it begins with your mind. Your beliefs, habits, and mindset around money play a crucial role in how you earn, save, invest, and grow wealth. Financial freedom, business success, and peace of mind all share a common starting point: a healthy relationship with money.

Let’s explore what a “money mindset” is, why it matters, and how to shift your thinking to align with long-term financial success. Re-engineering your brain to align with what you know to be true can be the catalyst for an incredible shift from ordinary to extraordinary!

What Is a Money Mindset?

Your money mindset is your core beliefs and attitudes about money — how you feel about earning it, spending it, investing it, and what you believe you’re worthy of financially.

Everyone has a money mindset, shaped by:

• Childhood experiences
• Cultural messages
• Financial education (or lack thereof)
• Past financial wins or failures

For example, if you grew up hearing “money doesn’t grow on trees” or “rich people are greedy,” you may unconsciously associate wealth with scarcity or guilt, making it harder to attract or manage money effectively. The subconscious rules our conscious thinking and subsequent actions. There can be a generational “curse” influencing how you view your connection to money and success.

The money mindset of the people you spend most time with — whether family, friends, or colleagues — can shape your own beliefs, often without you noticing. Evaluate how their attitudes align with your financial goals.

Why Mindset Matters More Than Math

Of course, managing money requires basic financial knowledge. But many people know they should budget, save, or invest — and still don’t. Why?

Because mindset determines behavior, and behavior determines results.

Someone with a scarcity mindset might:

• Hoard money out of fear
• Undercharge for their skills
• Avoid investing due to risk aversion

While someone with an abundance mindset might:

• See opportunities instead of obstacles
• Invest in themselves and their growth
• Believe there’s always more money to earn

Shifting to a growth-oriented, empowering money mindset can lead to better decisions and bigger results — even before your income increases.

Positive affirmations and envisioning winning the lottery can help give you hope; however, the key is to dive deep into your inner belief system. Like attracts like, and if your subconscious is telling you, “You don’t deserve money or money is hard to keep,” guess what, that is exactly what you will experience.

Persistence in studying others who have the success you want and making notes of what they do, how they think about money, and the steps you can take to do the same.

7 Keys to a Powerful Money Mindset

1. Believe You Deserve Wealth

If you don’t believe you’re worthy of success, you’ll subconsciously sabotage your chances of achieving it. Understand that wealth is not a reward for perfection — it’s often a result of value creation, smart decisions, and persistence.

2. Reframe Limiting Beliefs

Do you know your saboteur? We all have one, and sometimes this saboteur is up front and kicking our butt. Don’t let yourself be stranded by your saboteur; instead, engage with your success magnet!!

Identify negative money thoughts like:

• “I’ll never be good with money.”
• “Money is evil.”
• “I’m just not lucky.”

Challenge them with empowering truths:

• “I can learn to manage money.”
• “Money is a tool for good.”
• “I create my opportunities.”

3. Focus on Value, Not Just Cost

Successful people don’t just ask, “How much does it cost?” They ask, “What’s the return?” This mindset shift encourages you to make better decisions in business, investing, and personal development. When planning and strategizing for money success, envisioning the result helps to mitigate doubts and fears.

4. Practice Gratitude and Abundance

Start each day by appreciating what you already have. Gratitude rewires your brain to notice opportunities instead of a lack of thought. Abundance attracts more abundance.

“Today I feel abundant and give gratitude for all the amazing people and opportunities that show up for my success!”

5. Surround Yourself with Financially Minded People

You are the average of the people you spend the most time with. Surround yourself with people who speak the language of goals, growth, and possibility — not just problems and limitations. As your environment becomes more positive, opportunities expand, and success naturally follows.

6. Invest in Financial Literacy

Confidence follows competence, giving you a boost in decision-making, risk-taking, and the ability to seize financial opportunities with clarity and purpose. Read books, listen to podcasts with guests who have success, or take courses on personal finance, investing, and entrepreneurship. Amazing shifts will automatically occur, elevating your end game!

7. Visualize Success

Athletes visualize victory — you can do the same with financial goals. Whether it’s becoming debt-free, buying a home, or running a six-figure business, clarity of vision helps turn goals into action.

Celebrate each step forward — even the small ones — as they build the momentum for greater gains. Your courage will improve, and you will take actions you may not have considered before.

A wealth-building journey doesn’t start with a raise, a lucky break, or a new job — it begins with how you think about money.

Shifting your mindset won’t instantly make you rich, but it will transform how you earn, manage, and multiply money over time. Believe in your ability to succeed financially, act with intention, and watch your mindset become your most valuable asset.